South Dakota's Freedom Works Here campaign to be wrapped on car during upcoming NASCAR races

Live Fast Motorsports sponsorship to highlight state recruitment campaign at Bristol and Richmond contests

South Dakota is going racing.

Gov. Kristi Noem, her office of economic development and the South Dakota Department of Labor unveiled a new partnership Thursday between the state and a NASCAR race team that will highlight an ongoing workforce recruitment campaign.

Live Fast Motorsports will wrap its No. 78 stockcar with South Dakota’s Freedom Works Here campaign insignia during a pair of upcoming NASCAR Cup Series races, part of a $5 million nationwide marketing campaign launched by the governor’s office last month.

“We are so thrilled that they reached out to us and that we were able to make this partnership happen,” Noem said during an unveiling of a promotional race car at Falls Park in Sioux Falls.

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